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Global Consumer Insights – Colombia

July 28, 2016

Catherine Salfino

Colombian consumers’ love of clothes shopping has remained strong and their shopping frequency has increased over the past fifteen years. However, they have shifted their purchases to lower-priced retail channels. Because family, friends, and social media are the top sources of fashion inspiration among Colombian consumers, gaining customer loyalty will require coordinated efforts to develop a ground up, strong word-of-mouth campaign for brand and retailers.

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Global Lifestyle Monitor – Colombia 2016

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