COTTON LIFESTYLE MONITOR��WINTER 2010
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The global spotlight now shines on Brazil, host of the next World Cup in 2014 and the 2016 Olympics in Rio de Janeiro. That spotlight shines even more closely as Brazil is also in flux; a new president will soon assume leadership as the popular President Luiz In�cio Lula da Silva steps down. more |
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It is an opportunity ripe for the picking: more than a third of Japanese and Chinese consumers make apparel purchases online. Yet, the percentage of those consumers who buy most of their clothes on the Internet is only on par with the U.S., which has significantly less online apparel penetration. more |
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Bobby McFerrin's classic hit "Don't worry, Be Happy," a mantra for the me-mindset of the 80's, might find new air time today as retailers encourage consumers to put aside their fears and begin purchasing again. more |
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If a picture says a thousand words, then can a picture window do the same? The wordless presentation of apparel in store and window displays is a very powerful way of reaching consumers, whether in North America, South America, the Far East or Western Europe. more |
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