Passive Activism

Forty years ago the first Earth Day was observed in the United States, with a goal of raising environmental awareness and inspiring citizens to be better stewards of the planet.
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To Tell The Truth

When shoppers take the time to look at apparel hangtags or read an online description of the product, they expect the information to be on the up and up. more

Performance Enhancers

“New performance technologies for cotton are giving consumers the best of both. Now they can buy a nice looking cotton garment that feels like their favorite cotton t-shirt but with the performance of the moisture wicking synthetics.” David Earley, Cotton Incorporated more

Measuring Success

In 1990, New Yorkers celebrated Earth Day with a concert in Central Park that, ironically, devastated the public green. more

Cultivating Change

“Oil will run out…Governments will have to decide whether to use what’s left to make clothes or generate energy. Not a hard choice, is it?” – John Mowbray, Ecotextile News more